The Dark Journey
Human nature misses cross-sell and upsell opportunities.
When things get busy, cross-sell and upsell opportunities are often the first things to get dropped.
Lack of context leads to transactional experiences.
When offers are mistimed or out of context, customers feel like brands don’t have their best interests in mind.
Offer consistency varies by shift or agent.
Some customers get pitched, some don't… even those with the same eligibility.
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