Parloa’s Agent Management Platform now sold as an SAP Solution Extension for agentic customer interaction

SAP Conversational Agent Management by Parloa Now Available 

[New York, Berlin] - October 26, 2026 - Agentic CX leader Parloa announced today that its Agent Management Platform is now available as an SAP Solution Extension under the name “SAP Conversational Agent Management by Parloa.” Parloa enables customers to build, deploy, and manage AI agents across the full customer lifecycle and all channels, with built-in controls to improve every conversation. 

Parloa is an SAP Solution Extension partner, specifically chosen to extend SAP Customer Experience solutions by offering exceptional voice, agentic, and contextual capabilities. SAP Conversational Agent Management by Parloa has undergone a premium qualification process, exclusive to SAP Solution Extensions, and is supported with available SAP support services.  

Parloa is one of the only conversational AI agent management extensions available for SAP Customer Experience solutions. 

“Today’s consumers expect a seamless, secure, and personalized experience across every channel,” said Malte Kosub, CEO and Co-Founder, Parloa. “Parloa is now an agentic customer engagement layer for SAP customers, natively connecting to SAP data and business context to deliver truly personalized AI-powered experiences. Together, we enable organizations to transform customer engagement and strengthen their competitive edge.”

"Customers don't experience AI. They experience whether a business follows through. As AI agents take on more customer interactions, success will depend on connecting those interactions to the data, processes, and operational context behind them,” said Balaji Balasubramanian, President, Chief Product Officer, SAP Customer Experience and Consumer Industries at SAP. "SAP Customer Experience helps organizations connect customer engagement with business execution, and SAP Conversational Agent Management by Parloa extends that approach to agentic customer interactions."

“Putting an AI agent on the phone with our customers takes care and trust. Parloa’s voice agent resolves customer questions and issues, and hands over to our colleagues with a short summary when needed,” said Sabine Sillis, Head of Omnichannel Customer Care, Fressnapf. “As an SAP customer, we see Parloa as the engagement layer for our customers, now part of the SAP portfolio we already rely on.”

Learn more about the SAP and Parloa partnership here. 

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