November 26, 2026Amsterdam

At the Heart of AI Amsterdam

Text "At the Heart of AI Amsterdam" on a green gradient background with a heart outline, in collaboration with deus.ai

Step into the Heart of AI in Amsterdam

Join us on November 26 for “At the Heart of AI” in Amsterdam and gain exclusive insights into how agentic AI is reshaping customer communication—making it smarter, more personal, and more scalable than ever.

Today, AI agents, copilots, and automation tools are everywhere — in pilots, demos, and controlled environments. But only a few make it into reliable, enterprise-grade production. So how do you move from experimentation to operational AI and beyond? In this hands-on workshop, you’ll experience the technology first-hand and discover how innovative businesses are making that leap—designing, deploying, and scaling AI agents to create truly differentiated customer experiences.

  • When

    Thursday, November 26

  • Where

    Amsterdam — location shared upon RSVP

At the Heart of AI event space

What’s in it for you

The full AI agent lifecycle

Explore the full lifecycle of AI agents—from initial design to real-world deployment—and learn how to create customer interactions that feel natural, authentic, and seamless.

Hands-on with AI voice agents

Gain a hands-on understanding of how AI voice agents work, and walk away with practical strategies to drive measurable impact in your business, powered by Parloa.

Certification

Receive an At the Heart of AI certificate upon completing the workshop.

Amsterdam

Agenda at a glance

16:00–16:15

Arrival and check-in

16:15–16:30

Opening remarks

“Designing the future of customer relationships”

16:45–17:45

Workshop

“Build your own AI agent”

18:00–19:00

Networking

Build, test, and optimize your own AI agent

This event is designed for CX, Operations, and AI leaders who are not just exploring AI — but are responsible for making it work at scale. If you’re facing questions like these, this workshop is for you:

  • How do we move from pilots to production?

  • How do we ensure reliability across channels and regions?

  • How do we scale AI without losing control or consistency?

Spaces are limited to ensure a highly interactive experience and meaningful exchange among peers navigating similar challenges. Apply now to secure your spot at At the Heart of AI in Amsterdam and remember to bring your laptop to make the most out of the workshop.

At the Heart of AI workshop

In partnership with DEUS.ai

Brought to you by Parloa and DEUS.ai

DEUS.ai is a leading human-centered AI specialist that integrates AI experience architecture and engineering to help organisations unlock the value of their data with scalable AI services. Operating across three locations, their specialists deliver everything from strategic AI roadmaps and high-fidelity prototypes to production-ready data architectures and AI solutions for global leaders such as Shell, ABN AMRO, ASN Bank, ANWB, AstraZeneca and other organisations.

At the Heart of AI Amsterdam

Reserve your seat