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Out December 1, 2026
AI and the rise of customer experience as the next great growth engine.
By Latané Conant, author of No Forms. No Spam. No Cold Calls.
Earning the customer was the easy part.
For years, companies built their systems around what they could know about a buyer before the sale, and then around the conversations they could afford after it. AI changes both.
This book is for the people who run that change, and who want customers to feel looked after once the contract is signed.
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Listen
Hear the preface
Start with the first few minutes of the book, read by Latané Conant.
Read
Chapter one
Flip through the first chapter of Unhold Your Customers.
About the author
Latané Conant
Latané has run the customer journey from both ends. She built the marketing engine that finds buyers before they raise a hand, led the combined sales, customer success and marketing organization at a hypergrowth company, and now leads marketing for an AI company whose agents answer the customer’s call after the sale. Her argument hasn’t changed: every wall a company puts between itself and its customers, from gated forms to hold music, costs it growth, and AI finally makes it affordable to take those walls down.
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Latané Conant
Chief Marketing Officer, Parloa · Former CRO, 6sense
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No Forms. No Spam. No Cold Calls.
Latané's first book
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Out December 1, 2026