IKEA’s blueprint for building an AI-first enterprise
How do you turn AI from a pilot project into a global capability? IKEA Retail (Ingka Group) and Parloa reveal how they’ve rewired one of the world’s most complex service operations for AI at scale. You’ll see the platform hallmarks, cultural shifts, and leadership decisions that made it work—without losing the human connection.
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Ciro Julius Ferraiuolo, Country Manager Customer Operations Germany | IKEA Retail (Ingka Group)