When prompting does too much in customer service

Prompts were never meant to carry the whole customer experience. What started as a simple way to steer AI behavior now runs workflows, simulates logic, and props up support systems—making them fragile, risky, and hard to scale. This whitepaper from Parloa unpacks how prompting became de‑facto infrastructure in enterprise AI—and what happens when it’s pushed too far.
What’s inside the guide
How prompting evolved into a critical design layer for AI customer service
Where it succeeds—and where it fails—in real‑world support systems
Best practices for prompt design in production‑grade AI agents
How Parloa, built on Microsoft Azure, delivers structured, scalable AI systems
A framework to assess your own prompt reliance and risk
Learn how to design prompts and AI agents, that scale with clarity, control, and confidence.