Parloa is a global launch partner for Microsoft’s new “AI Apps & Agents” category in Azure Marketplace

Customer service  is having a moment of reckoning. The AI trend is finally meeting the hard questions—about performance at scale, data governance, and powerful business outcomes. That’s why the launch of Microsoft’s new AI Apps & Agents category in Azure Marketplace is significant.

And it’s why we’re proud to share: Parloa is a global launch partner for the category.

Starting today, Parloa’s AI agent management platform (AMP) is available directly through the Azure Marketplace. That means Microsoft customers can now access enterprise-grade AI agents—built to automate complex customer service workflows—through the same cloud partner ecosystem they already know and trust.

Parloa & Microsoft: A partnership grounded in outcomes

A lot of agentic AI vendors in customer service  talk about “scale,” “security,” or “seamless customer experience.” Fewer can actually deliver it in an enterprise environment. And fewer still can meet the requirements to land in Microsoft’s new AI partner category.

This launch signals more than a technical integration; it reflects shared priorities between Microsoft and Parloa:

• Operational performance that holds up under pressure: Our platform is built on Microsoft Azure’s global infrastructure. That means sub-second latency, elastic scaling, and high availability are table stakes—not aspirations.

• Responsible AI, by design: We don’t treat privacy, governance, or security as an afterthought. Microsoft’s frameworks for responsible AI—including data residency, compliance, and policy enforcement—are built into how our platform runs. It has been recognized with Microsoft AI software designations for meeting technical criteria, interoperability, customer success, and adherence to responsible AI principles—giving buyers extra confidence.

• Enterprise-grade readiness, without friction: Marketplace availability simplifies procurement. That means you don’t have to worry about new vendor onboarding or custom contracts. And if you have a Microsoft Azure Consumption Commitment (MACC), Parloa counts toward that spend.

For companies, this is a strategic advantage

For many organizations, transitioning to new technology hinges on procurement and commercial logistics as much as product capabilities. Marketplace availability unlocks tangible business value for Microsoft customers:

Streamlined procurement & billing

Parloa AMP can be purchased directly through Azure Marketplace and billed as part of your existing Azure procurement, billing, and subscription workflows. This means organizations take advantage of the payment schedules, negotiated terms, and special conditions they've already established with Microsoft.

Often, there’s no additional vendor onboarding or new contract paperwork is required. You’ll just experience a seamless extension of your company’s trusted Azure relationship, making it easier to deploy Parloa’s AI agents and delivering faster time to value.

Maximize Azure consumption commitments (MACC)

Enterprises can count Parloa purchases against existing Azure commitments. Instead of extra budget allocation, your Parloa investment leverages already-contracted spend, making every dollar work harder.  Many organizations with MACC agreements can fulfill part of their commitment by adopting solutions like Parloa AMP.

Boost return on Azure investments

Rather than letting unused Azure contract capacity idle, companies can use it for high-impact solutions, maximizing both technology ROI and strategic objectives.

Pre-approved contracts and pricing

Marketplace-driven purchases mean faster procurement through pre-approved vendor relationships and streamlined contracting. Instead of weeks of back-and-forth, teams can move from agreement to activation much more quickly. That means less time stalled in approvals, and more time delivering impact.

Why this launch goes beyond the listing

Over the past years, we’ve worked closely with Microsoft’s product and partner teams. And that’s not just to list in the marketplace, but to align on something deeper: making AI agents powerful and production-ready.

The listing is live, and our technology is proven. And the conversations we’re helping automate—across voice, messaging, and chat—are already making a measurable impact for companies around the world.

If you’re a Microsoft customer looking to turn your Azure investments into business outcomes, we’re ready to help.